Abstract

This research aims to analyze audiovisual productions related to the development of tourism at the Armero ruins and the visitor experience in the area. The methodology used is qualitative and was carried out in two phases. This research began in August 2023 with interviews with visitors to Armero and a content analysis of YouTube videos that recount the Armero tragedy. The impact on collective memory and the sense of belonging among visitors is highlighted. The visitors’ personal productions show that the experience in Armero becomes an emotional journey, where history is tangled with the hope of rebuilding the social fabric and honoring the memory of the thousands who lost their lives. This research reveals a range of emotions: from awe at the natural beauty to respect and sadness when remembering the tragedy that buried this prosperous Colombian city in 1985. In conclusion, the importance of preserving historical memory is evident, so that tragedies like Armero’s are not forgotten and can promote reflection on natural risk management and community resilience.

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