Abstract

Achieving Sustainable Development Goal 11 requires active engagement of local communities in environmental protection and sustainable urban development. Although residents play a critical role in supporting sustainability initiatives, limited research has examined how community-related factors shape environmental attitudes, environmental engagement, and support for sustainable behaviour in urban tourism destinations. This study investigates the relationships among destination social responsibility, community attachment, community involvement, environmental attitudes, community environmental participation, environmental advocacy and action, perceived environmental benefits, and support for sustainable behaviour among residents of Novi Sad, Serbia. Data were collected from 1038 residents and analyzed using structural equation modeling. The results show that community attachment positively influences environmental attitudes and support for sustainable behaviour, while community involvement enhances community environmental participation and environmental advocacy and action. Environmental attitudes positively affect community environmental participation, environmental advocacy and action, and perceived environmental benefits. Perceived environmental benefits, in turn, strengthen support for sustainable behaviour. Conversely, destination social responsibility does not significantly influence community attachment or community involvement. The findings highlight the importance of strengthening residents’ attachment to their community, encouraging participation in local affairs, and fostering positive environmental attitudes to promote sustainable urban development. The study contributes to sustainable urban tourism research by identifying key social and psychological mechanisms that encourage environmental engagement and support for sustainability-oriented behaviour.

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