Abstract

La Paz Bay is one of the most important destinations for recreational fishing events in Baja California Sur, Mexico, with significant tourist activity that supports ecosystem services and provides economic benefits to participants, benefits that have not yet been economically measured. The aim of this study was to estimate the willingness to pay (WTP) of anglers who participated in sport-fishing events and to propose tourism promotion and recreational fisheries management strategies. Applying 184 face-to-face surveys at sport fishing events in LPB held in 2022 and 2023 to collect information regarding fishers’ and fishing trips characteristics, and using the individual travel cost method to estimate the individual WTP per angler, which ranges from USD 50.96 to 625.63, and the recreational economic value of fishing events in La Paz was estimated at USD 0.89 to 1.11 million. Strategies for conserving species reserved for sport fishing and promoting tourism are discussed, which could help improve tournament activity and promote the rational use of natural resources. This study represents the first effort aiming to value sport fishing events in Mexico. Also, demonstrates the economic relevance of sport fishing events for recreational fisheries management and tourism-promoting policies in LPB. It provides evidence that conserving sport-fishing species could enhance management strategies and sustainable tourism promotion policies for this recreational activity.

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