Abstract

Smartwatches are commonly used IoT wearable devices, which contain sensors that can support the data management process of smartwatch data. This process is essential for providing data-based insights that can motivate users to achieve their physical activity (PA) and health goals. However, there is a lack of understanding of users’ perceptions of the health-related value they derive from smartwatches and of user self-tracking behaviour within a PA context. This self-tracking behaviour is also known as Self-Quantification Behaviour (SQB), which is the process of data preparation, collection, integration, reflection, and action. SQB could be affected by the functions provided by the smartwatch device, which vary by manufacturer, brand and model. The paper aims to investigate user perceptions of SQB and its association with their perceived value of smartwatches. A survey was conducted with professional office workers from South Africa who use smartwatches. The findings highlighted that the respondents enjoyed collecting and engaging with their PA data and that SQB significantly affected all four value constructs: Perceived Usefulness, Pleasure, Goal Pursuit Motivation, and Social Value. Social value, in terms of data sharing and user lifestyle, was the least well-rated. The findings contribute to an enhanced understanding of smartwatches and users’ perceived value of self-quantifying behaviour in the context of PA, thereby ultimately improving the smartwatch usage experience and motivating users to exercise more.

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