Abstract

Over the last century, two highly influential organizations have impacted politics and resistance in the Arab world: the Ba’ath Party and the Muslim Brotherhood. The Muslim Brotherhood advanced the political dimension of Islam in the sense of a single community (Umma) that revolves around religion. This basic distinction has caused decades of ideological disputes and even, on some occasions, military confrontation. In this study, the media’s construction of the public image of the Muslim Brotherhood is analyzed. Two large outlets, the British Broadcasting Corporation (BBC) and Al Arabiya, are contrasted. Using a qualitative approach, news stories from 2023 to 2025 are examined to determine how strategic narratives can influence the population’s perception of these groups. The study results reveal a considerable gap in reporting between the two. Al Arabiya presents the Muslim Brotherhood as a collapsed, radical terrorist group manipulating religion to gain power, while the BBC’s reporting is more neutral and subtler, demonstrating how media organizations manipulate certain terms and themes to shape narratives.

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