Abstract

Online food delivery (OFD) platforms have become embedded in everyday consumption, yet the determinants of continued use in emerging Latin American markets remain underexplored. This study examines continuance intention toward OFD applications in Colombia using an extended UTAUT2 model (LAE-UTAUT2) that incorporates two domain-specific constructs, Delivery Trust and Food Quality Perception. Cross-sectional survey data from 2130 active users were analyzed through covariance-based structural equation modeling, with confirmatory factor analysis, reliability and validity assessment (CR, AVE, HTMT) and a multi-procedure common-method-bias check. The direct-effects model explained 56.0% of the variance in continuance intention. Performance Expectancy was the strongest predictor, followed by Hedonic Motivation, Food Quality Perception, Delivery Trust, Social Influence, and Effort Expectancy, whereas Facilitating Conditions were non-significant. Notably, the two domain-specific constructs outranked two established UTAUT2 predictors, and the pattern of effects remained stable across age, gender, and experience subgroups and among habitual users. Income, included as a control, showed no detectable independent effect under an unadjusted bracket measure. The findings position experiential quality and fulfillment trust as central correlates of OFD loyalty in emerging markets, though the cross-sectional, self-reported, and reduced-form design warrants cautious, non-causal interpretation.

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