Abstract

Architectural, urban design, and planning practices are increasingly expected to demonstrate measurable impact, accountability, and responsiveness to complex environmental and social challenges. Evidence-based design (EBD) and research-informed design (RID), which ground design decisions in systematically gathered and critically evaluated knowledge, offer a structured pathway to bridge research and practice. Despite growing recognition, however, EBD and RID remain unevenly integrated across professional practice, particularly within small and medium-sized enterprises (SMEs), which constitute the majority of firms in Europe. This paper explores how SMEs understand, adopt, and operationalize research within architectural, urban design, and planning processes, while identifying the factors that enable or constrain the integration of research into practice. Drawing on a qualitative multiple-case study of four European firms located in Cyprus, Portugal, Italy, and Croatia the study uses semi-structured interviews and thematic analysis supported by AI-assisted coding to identify patterns in how systematic research is understood, enacted and positioned in everyday SME practices. The findings show that research integration depends less on firm size than on the interplay between client expectations, organizational culture, and professional ideology. Practices span a spectrum ranging from ad hoc, compliance-oriented, and project-specific inquiry to strategically embedded and, in one case, activist research-led modes. While research engagement can enhance credibility, efficiency, and innovation, persistent barriers—including limited resources, client resistance, deficient knowledge-management routines, and the absence of shared evaluative frameworks—continue to hinder systematic adoption. Building on the cross-case analysis, the paper proposes a conceptual framework of different modes of research integration in SMEs, offering a heuristic lens for understanding how organizational and contextual factors shape the uptake of research in design practice. The findings contribute to ongoing discussions on practice-based research and highlight the need for more context-sensitive approaches to research integration in small and medium-sized design firms.

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