Abstract

Sustainable rural tourism governance in the Global South faces a persistent challenge: enabling genuine community participation in destination management while protecting environmental assets and cultural heritage. This study examines participatory governance practices at Kampung Senyum Homestay, Cibeusi Village, West Java, Indonesia, a community-based tourism (CBT) initiative that has sustained operations for over eight years, despite a 60% failure rate among comparable initiatives. A qualitative case study design was employed, with data collected over six months (November 2022–May 2023) through participant observation (12 days), in-depth interviews with 14 stakeholders, and document analysis. Data were analyzed using Miles et al.’s interactive model and critical discourse analysis. Findings reveal three interrelated participation layers shaping tourism governance outcomes: interpersonal engagement fostering horizontal host–guest relationships (89% of tourists report kinship-based experiences); deliberative governance through musyawarah desa enabling community-led environmental stewardship, including the collective rejection of a proposal to bring 100 tourists monthly to protect waterfall ecosystems; and digital storytelling by youth extending local heritage narratives globally (150 posts, 7.2% engagement rate). The study proposes a ‘layered participation’ model demonstrating that tourism sustainability depends on participatory governance mechanisms that build social trust, integrate traditional ecological knowledge, and balance economic development with environmental conservation and cultural heritage management. The study also critically examines structural inequalities, including gender asymmetries, unequal benefit distribution, and linguistic barriers, that persist within participatory governance structures, offering a contextually grounded governance framework for rural tourism destinations in the Global South.

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