Abstract

Community-based heritage tourism plays an important role in promoting sustainable development while preserving cultural heritage in indigenous and traditional communities. However, limited empirical evidence exists regarding its contribution to sustainable development within Mongolia’s nomadic communities. Grounded in Social Exchange Theory (SET), this study examines the relationships among Community Participation, Heritage Interpretation, Tourism Management, Cultural Identity Preservation, and Sustainable Development. Data were collected from 250 international tourists who participated in community-based heritage tourism experiences in Mongolia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Heritage Interpretation and Tourism Management positively influence Cultural Identity Preservation, while Community Participation, Tourism Management, and Cultural Identity Preservation significantly enhance Sustainable Development. Community Participation, however, does not significantly influence Cultural Identity Preservation. Furthermore, Cultural Identity Preservation partially mediates the relationship between Tourism Management and Sustainable Development. These findings highlight the importance of effective tourism management and meaningful heritage interpretation in strengthening cultural preservation and promoting sustainable development. The study extends the application of Social Exchange Theory in the context of community-based heritage tourism and provides practical implications for policymakers and destination managers seeking to balance cultural heritage conservation with sustainable tourism development.

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