Abstract

This study investigates how YouTube content producers incorporate scientific evidence into their videos. The purpose is to understand which types of knowledge sources most influence science-related video production and how alternative communication channels shape the visibility of research. A dataset encompassing 81,302 scientific papers in biotechnology serves as the empirical foundation for this analysis. Through log-linear regression modeling, the results reveal a divergence. While a research paper’s integration into digital video creation scales positively with its prominence in public-facing platforms (news and Wikipedia), it correlates negatively with traditional scholarly benchmarks, namely peer-reviewed citations, policy document references, and patent applications. Video creators, it appears, prioritize public visibility over conventional academic influence. This asymmetry underscores a systemic gap in how scholarly outputs filter into digital communication spaces.

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