Abstract

Consumer Internet of Things (IoT) devices are increasingly central to Industry 4.0 commercialisation, but repeat demand depends on more than technical connectivity. This study examines how product design, ease of use, product quality and social status influence repurchase intention for consumer IoT devices in New Zealand, and whether trust and customer satisfaction mediate these relationships. A quantitative cross-sectional survey of 93 New Zealand IoT consumers was analysed using reliability testing, exploratory factor assessment, Pearson correlation, multiple regression and Hayes PROCESS Model 4 mediation. Trust and customer satisfaction jointly explained 63.3% of the adjusted variance in repurchase intention. Product design and product quality were significant direct predictors of both trust and customer satisfaction. Ease of use and social status were not significant direct predictors in the simultaneous regression models, but all four product attributes showed significant indirect effects on repurchase intention through trust and customer satisfaction. The findings suggest that consumer IoT repurchase in New Zealand is best understood as a post-adoption confidence process: functional, usability and symbolic product attributes become commercially meaningful when they are converted into trusted and satisfying product experiences. The study contributes an integrated model of IoT repurchase intention and offers practical guidance for IoT manufacturers, retailers, installers and policy actors seeking to strengthen consumer retention, privacy assurance and sustainable connected-product adoption.

IPC Classification

Keywords